This can be a tough one to navigate.  Should you charge for the 85-year-old grandmother that is just there to watch her grandchild open presents at a birthday party?  Should you charge for parents that are there to help with the field trip?  What about someone that is physically handicapped and won’t be participating in any activities?  These are all tough scenarios to navigate while keeping your customers happy but let’s talk through some of the options you have.

Insurance
First and foremost, check with your insurance carrier to see what their requirements are around this.  I have never personally run into a provider that...

1. Trained Staff

I believe the first step in providing an OUTSTANDING customer experience is a thoroughly trained staff.  I believe there are 3 key areas of training: Product Training, Operational Training, and Procedural Training.

PRODUCT TRAINING.  Providing an outstanding customer experience requires a staff that is educated about your “product” and can answer questions from your guests.  If you are a farm that offers organic food, they should know why your farm has chosen to grow organic and the benefits of eating organic food.  If you sell Christmas trees, your staff should be able to correctly identify the different varieties and kn...