Often we look at the hard costs versus the gained revenue when we choose to add an attraction to our Agritourism Venue.  How much will it cost us to add this new attraction and how long will it take us to have it paid for by charging so much per ride, shot, or jump.  That is a smart business practice and is very important when making these decisions, especially on very large purchases.  With that said, what we are going to talk about in today’s post is whether we should be spending significant resources on activities for which we won’t directly charge.  Those activities that are either included in the gate fee or, for those with an a ’...

This week we are highlighting a great article written by Carol Miller over at the American Farm Marketer.  Figuring out what to charge for things can be a daunting task.  Carol shares some research that can help us understand some of the human psychology behind how our guests will view our prices.

Pricing Tricks Proven By Research
by: Carol Miller of American Farm Marketer

Although there have been very few studies conducted about plant pricing, pricing in general has been studied in just every imaginable way possible.

We’ve sifted through some of the most important studies for you. Most of these you’re already using, but some of the o...

I am a big believer in the power of a good Agritourism haunt to add another revenue stream to your business. Most of us however do not have extensive budgets to get things kicked off in our first year. I was definitely in that same boat in our first years of haunting so I am going to share some of the things that we did.