Our website continues to be that anchor point to a successful marketing campaign.  Guests need a place to go to get detailed information about your business.  You may use things like Social Media, paper coupons, digital billboards, email campaigns, and more to get the word out about your business but nearly all of your marketing efforts will be done with the intention of driving that traffic back to your website where they can get all the information they need.  It is critical that your website have some key design elements to make the user experience the best it can be and to effectively communicate what your business is all about....

1. Trained Staff

I believe the first step in providing an OUTSTANDING customer experience is a thoroughly trained staff.  I believe there are 3 key areas of training: Product Training, Operational Training, and Procedural Training.

PRODUCT TRAINING.  Providing an outstanding customer experience requires a staff that is educated about your “product” and can answer questions from your guests.  If you are a farm that offers organic food, they should know why your farm has chosen to grow organic and the benefits of eating organic food.  If you sell Christmas trees, your staff should be able to correctly identify the different varieties and kn...